Tactiloft blog

London, June 19, 2012 

Tactilize (www.tactilize.com) launches the first iPad editorial app publishing platform.

With an attractive price - €3,000 per application, and no commission - Tactilize is a solution allowing artists, publishers and media professionals (books, music, and film) to sell their work (special editions, photo essays, music applications, filmographies, etc.) on the AppStore.

Nicolas Voisin, CEO of Tactilize, states: “With an average fee of €30,000 to 50,000 to create an application, very few cultural and publishing players have the means necessary to distribute their content on the AppStore. With an innovative technological offer and prices that are finally affordable - ten times less expensive that the average lowest price today - we are opening doors of the AppStore to the masses and we are creating a new distribution chain for cultural content with a strong added value. Artists, photo-reporters, independent musicians, journalists, and bloggers… even with a very low break-even point, can be financially viable and get a return on investment”.

Valentin Squirelo, co-founder and CPO, reflects on Tactilize ‘story. “Our wish was to break down the technical barriers, so that an artist or a publishing house for example, could create, without technical assistance, their application; that in the hands of its creator, the application would become an extension of his artistic vision, his work, an enriching and beautiful digital object, a ‘coffee table app.’ This is what drove us to this radically innovative and affordable offer, allowing everybody to sell his or her application on the AppStore.”

Already available in “private beta” version, Tactilize was born in March 2011 at the Stanford University and Knight Foundation environments. Tactilize has since grown in Paris (4 rue des archives – 4th district) and in San Francisco (Haight-Ashbury district). 


The opening of Tactilize in “public beta” version is scheduled for the beginning of fall 2012. Customers selected for the cultural or editorial quality of their projects will release the first applications created with Tactilize technology at this time.


A shareholding base consisting notably of Xavier Niel, Marc Simoncini, Patrick Bertrand, and Avenport Investment accompanies Tactilize in its development. Tactilize is currently completing a round table with investors and international funds which will be closed in the coming weeks. 


——————————

Want a demo @ LeWeb london? => get in touch with valentin@tactilize.com / @squirelo /-)