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7 posts tagged startup

Tanning Out Of The Box: Summer Bliss For Your iPad

Today, we take the opportunity to rally the whole Tactilize community, its 270,000+ users from 155 countries who have downloaded one of the quickest growing iPad application in the world in order to celebrate Tactilize’s 50,000th Card published and shared across the social web.

That’s an amazing milestone for our community and we would like to thank you for being part of it.  And now, let’s start the countdown to an exciting future: in the next 2-3 months we will equip our rocket with new upgrades and fantastic new tools such as:

  • Private Sessions in an EDU-packaged version for teachers and students;
  • Real time analytics to monitor and optimize your promoted Cards;
  • Create and sell "Collections" of Cards , your own self-designed digital magazines with built-in in-app purchase.

Yes, we are /re/ launching the rocket :)

 

Set Your Summer To Music

Talisco is our newly featured artist. He has chosen Tactilize for the kick-off release of his first E.P. My Home and it’s really good! His music takes on a ride through pop folk and electro slicks and his voice is amazing. Talisco tells us about his own conquest of the West with a six-cord for a gun and electro ammo. Be the first to discover his modern western mixed by Antoine Gaillet (M83).
Play now

view on Tactilize

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‘Tir aux #Pigeons’: The Story of an Unbreakable Company

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“Je n’ai pas connu la bulle Internet, mais je connais mieux que vous le Series A Crunch… J’y confronte l’application iPad-only la plus rapide au monde à avoir atteint le quart de million de download

(english version below)

En 2005, j’ai commencé à bloguer, j’avais 27 ans et plus d’heures de surf au large qu’online derrière moi.

En 2006, j’ai imaginé, créé et animé le PoliTIC’Show tout au long de la campagne présidentielle.

En 2007, Pierre Bilger m’a confié 10.000 euros d’économies pour fonder ma société, initialement nommée 22Mars.

En 2008, à la recherche au sein de ce laboratoire d’une réponse originale à ce que tous nomment “la crise des médias” et dans laquelle nous voyions un véritable enjeu de société tant qu’une opportunité, nous lançons Chermedia, premier réseau social et plateforme de la lecture publique, avec les bibliothécaires du Cher, et Aaaliens, agrégateur de la veille d’experts blogueurs et journalistes.

En 2009, nous avons lancé OWNI.fr, média numérique publié sous licence Creative Commons et sans publicité. OWNI a gagné 2 fois le prix de ‘meilleur site d’information au monde en langue non anglaise’ (ONA Washington 2010 et Boston 2011), fut finaliste de South by SouthWest (Austin, 2011), deviendra le partenaire privilegié de Wikileaks et réalisera près de 2M d’euro de CA en concevant des sites et dataviz pour ses clients. OWNI reunira jusqu’à 42 salariés et lèvera en deux fois près d’1M d’euro en love money auprès d’entrepreneurs français et étrangers avant d’être vendu, en mai 2012 à OWNI SAS, société financée par l’un de nos partenaires, qui déposera le bilan en décembre 2012.

Dès notre finale à South by SouthWest, début 2011, nous comprenons qu’une réponse pérenne à la crise des médias nécessite une approche plateforme agile et de privilégier les devices et OS où l’acte d’achat est la norme. Nous décidons alors de développer une technologie permettant la publication d’applications iPad de contenu, qui sera nommée Tactilize au premier trimestre 2012, deviendra le seul et unique focus de notre entreprise, qui se renommera elle-même alors Tactilize SAS, cédera son média et, “neuve”, ouvrira en mai 2012 un tour dit de seed money afin de porter son développement.

En juin 2012, nous présentons notre MVP (réalisé pour l’exposition Doisneau à la Mairie de Paris) lors d’un dîner privé que nous avions organisé à Londres à l’occasion de LeWeb London. Nous constatons alors un enthousiasme considérable pour la capacité de Tactilize de permettre à quiconque de publier pour l’iPad en temps réel, écran après écran, sans compétence technique, sans attente de validation par Apple et sans aucun coût. Nous déciderons alors d’un pivot dans notre model et notre produit qui conduira l’application Tactilize à être proposée gratuitement et massivement en BtoC, puis à monétiser le référencement des contenus, l’accès aux analytics et services, et de développer également notre chiffre d’affaire via des commissions sur les ventes de Collections de Cards, une offre de promotion ciblée des contenus créés et, suite à une très forte demande, à la fourniture d’une version payante Educational dédiée à l’usage dans les classes.

Suite à ce pivot, la beta US only de l’application est présentée à Techcrunch Disrupt à San Francisco en septembre 2012. Le 21 décembre, la V1 de l’application est disponible dans 155 pays : elle intègre pour la première fois au monde un éditeur in-app accessible depuis tout iPad et depuis tout navigateur web. Le 22 décembre dernier, nous engageons alors la première campagne de publicité mobile via Facebook.

Immédiatement, 1 à 10 nouveaux utilisateurs par minute téléchargent et installent Tactilize. Ce sera le cas tout le trimestre qui suivra. Mieux? Jusqu’à 1 utilisateur sur 5 crée du contenu (soit près de 20% contre moins de 3% ailleurs sur le web!) et tous like, share, commentent les contenus créés par les autres utilisateurs - et reviennent. En 3 semaines nous passons de 5.000 à 50.000 utilisateurs réguliers. L’app tient. La levée de fonds de seed money semble se boucler. 900.000 euros au final auront été réunis, au compte-goutte, entre mai 2012 et avril 2013, sur une valorisation pre-money de 1.5M d’euros.

En 3 mois, après notre lancement global, nous devenons l’application iPad-only la plus rapide au monde à comptabiliser 250.000 download, et réunissons plus de 150.000 utilisateurs actifs. Facebook US nous considère dès lors comme son client le plus efficace sur ce créneau et fait de nous un partenaire privilégié. Notre acquisition, parfaitement maîtrisée par Guillaume Dumortier, nous coûte 37 centimes par user, quand la moindre de nos lignes de revenus pemettra d’encaisser plus d’un euro de marge à chaque action payante via in-app purchase qu’un utilisateur effectuera. En avril, notre V2 est mise en ligne - elle est plebiscitée par nos utilisateurs.

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Mais ces dernières lignes de codes à implémenter afin de commencer à encaisser nos revenus nécessitent 60 jours de travail encore pour livrer la V3 de l’app. Ce chemin restant, dans un climat économique exécrable et alors que nous venons à peine d’ouvrir un Series A Round dans la précipitation afin de financer la suite du développement, lui-même realisé dans une tension de trésorerie constante, va s’avérer préjudiciable.

Engagés dans d’âpres négociations avec notre board (nos 3 principaux actionnaires) afin de programmer le relais de financement qui sera nécessaire, nous ne pouvons que constater la dégradation de l’affectio societatis qui nous unissent et/ou les lient au projet. Ceci arrive, nous ne serions pas les premiers, mais cela se produit sans doute plus rarement face à des résultats de conquête de marché à ce point flatteurs.

Nous n’allons pas y aller par quatre chemins : nous y voilà, dos au mur, face à l’impossibilité à ce stade de réunir dans les temps les 500k euros minimum qui auraient permis la finalisation du développement de Tactilize, afin d’intégrer nos lignes de revenus et de couvrir à minima le besoin en fonds de roulement inhérents à la séquence de monétisation à suivre.

Après avoir combattu jour et nuit avec mes équipes afin de proposer des solutions (proposant même mon départ si cela avait été un point de rupture, des options de cessions des actifs, des hypothèses de réduction massive des coûts, etc, rien n’y fera sauf à augmenter encore le niveau d’incompréhension) ; après des dizaines de mails et des centaines d’heures de travail afin de convaincre ceux qui nous ont financés de ne pas, de façon irationnelle à nos yeux, cesser brutalement le financement de la structure, nous ne pouvons que faire ce constat d’échec. Nous n’aurons pas obtenu la poursuite possible du financement de Tactilize auprès de ceux, il est vrai, qui ont déjà pris des risques financiers à nos côtés ; et de cela nous les remercions.

 

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Nous avons besoin de 500k euros, sur un total d’au moins 1 à 1,5M à moyen terme, pour financer l’essentiel du developement restant. Pour cette somme, la société et/ou ses actifs peuvent, compte-tenu du contexte, être acquis, en tout ou partie.

Nous allons proposer une augmentation de capital, fut-ce à valorisation zéro s’il le fallait, qui ferait de celui ou ceux qui investiraient à nos côtés les principaux associés de Tactilize - et/ou une cession d’actifs (code, PI, BDD, Inc…) pour au moins 500k euros.

Nous avons une app qui a déjà fidélisé 165.000 users actifs (pour 265.000 downloads à ce jour) qui se développe très vite et nous n’arrivons pas à intéresser des investisseurs - pourquoi ? Comme d’autres services (Twitter, Facebook, Instagram, Pinterest) nous inventons un nouvel usage, nous construisons une audience avant de développer des revenus. En plein Series A Crunch

Notre promesse ? Réinventer ensemble la publication, le partage, la promotion, le monitoring et la vente de contenus numériques à l’heure des tablettes et des nouveaux écrans à venir, en un mot, de transformer des millions d’iPad (et plus encore) en “creative machines”.

Notre force ? L’application iPad la plus rapide au monde à atteindre le quart de million de download, “best iPad users acquisition” pour Facebook avec 1 a 10 new user/minute, un ranking de 4,5 dans plus de 100 pays, numéro 1 en permanence dans plus d’une dizaine de pays, et un produit véritablement visionnaire et disruptif.

Vous pouvez ajouter à nos forces un Business-Plan réalisé avec l’un des plus sérieux ingénieurs financiers de la place de Paris, qui projette une espérance de gains de plusieurs millions dès fin 2014, avec des équipes lean et agiles (voir notre exe-sum ici).

Je suis un combattant, un créateur, un entrepreneur autodidacte, fils d’agriculteur qui a creusé son sillon sans un sous depuis son arrivée de Polynésie. Je n’ai pas connu la bulle Internet. Mais je connais mieux que vous sans doute le Series A Crunch actuel…

Tactilize vivra.

Vous en êtes ?


Designed on Tactilize (view online)

Nicolas Voisin,

Founder & CEO Tactilize - ‘The Instant Easy HyperCard Creation Platform

nicolas@tactilize.com

 

‘Tir aux #Pigeons’: The Story of an Unbreakable Company

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“I wasn’t familiar with the Internet bubble, but I know the Series A Crunch better than you. The fastest iPad application in the world to reach a quarter of a million downloads faces it, right now

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In 2005, I started blogging; I was 27 years old and had more experience surfing waves behind me than surfing the web.

In 2006, I imagined, created, and managed the PoliTIC’Show, all throughout the presidential campaign.

In 2007, Pierre Bilger entrusted 10,000 euros of savings to me to start my company, initially called 22Mars.

In 2008, searching at the heart of this laboratory for an original answer to what was being called “a media crisis” and in which we saw a true challenge as well as an opportunity, we launched Chermedia.com, the first social network and public reading platform with Cher librarians, and aaaliens.com, aggregator of expert blogger and journalist monitoring.

In 2009, we launched OWNI.fr, Digital media published under a Creative Commons license and without advertising. OWNI twice won the prize for the world’s best non-English site (ONA Washington 2010 and 2011), was a South by SouthWest finalist (Austin, 2011), became a privileged partner of Wikileaks, and earn nearly 2 million euros in revenue by developing sites and Dataviz for its clients. OWNI would join together 42 full-time employees and, in two attempts, raise nearly 1 million euros in love money from French and international entrepreneurs before being sold, in May 2012, to OWNI SAS, a company financed by one of our partners, who filed for bankruptcy in December 2012.

Regarding our appearance in the finals of South by SouthWest, at the beginning of 2011, we understood that a perennial response to the media crisis necessitated an approach with an agile platform and to privilege the devices and OS in which the act of purchasing is the norm. We thus decided to develop a technology that allowed for the publication of iPad content applications, christened Tactilize in the first quarter of 2012, which would become the sole, unique focus of our business, later renamed itself Tactilize SAS, transfered its media and, “new,” would open in May 2012 with a seed round to enable its development.

In June 2012, presenting our MVP (produced for the Doisneau exposition at Paris’ City Hall), during a private dinner we organized in London for LeWeb London, we noticed considerable enthusiasm for Tactilize’s ability to allow anyone to publish on the iPad in real time, screen after screen, without technical knowledge, without waiting for validation from Apple, and with zero cost. We decided then to shift our model and product that drives the Tactilize application to be offered for free and massively in B2C markets, then to monetize content referencing, access to analytics and services, and to also develop our revenue via commission on sales of Card Collections, plus a promotional offer targeted to content created and, following strong demand, on the supply of a paid “educational” version dedicated to usage in the classroom.

After this shift, the US-only beta version of the application was presented at TechCrunch Disrupt in San Francisco in September 2012. On December 21st, V1 of the application was available worldwide: for the first time in the world, it integrated an in-app editor available from the iPad and all web browsers. Last December 22nd, we undertook the first mobile ad campaign via Facebook.

Immediately, up to 10 new users were downloading and installing Tactilize per minute. This was the case for the entire following quarter. Even better? 1 user out of 5 created content (20% versus 3% average on the web industry!) and all liked, shared, and commented on content created by other users in 155 countries – and came back. In 3 weeks we went from 5,000 to 50,000 users. The app took hold. The fundraising of seed money seemed to be complete. 900,000 euros were raised in the end, little by little, between May 2012 and April 2013 for a post-money valuation of 2.5 million euros.

In 3 months, after our global launch, we became the fastest iPad-only application in the world to reach 250,000 downloads and to count more than 150,000 active users. 

Facebook considered us the most effective client in this niche and made us a privileged partner. Our acquisition, perfectly handled by Guilaume Dumortier, costs us 37 cents per user, when any of our revenue streams allow us to cash in more than one euro in margin for each paid in-app action completed by a user. In April, our V2 was implemented online – it is advocated by our users.

However, these last lines of codes to be implemented in order to begin cashing in our revenue require two more months of work to deliver V3 of the app. The remaining journey, in a dismal economic climate and so that we risk opening Round A in precipitation in order to fund further development, produced in an environment of unceasing financial pressure, will prove to be prejudicial.

Engaged in deep negotiations with our board (our 3 main partners) in order to schedule the delivery of necessary funding, we cannot help but notice the degradation of affectio societatis that unites us and/or relates us to the project. This happens, we won’t be the first, but without a doubt, this occurs more rarely facing the conquering market results that we have displayed. 

We cannot beat around the bush: here we are, back against the wall, faced with the impossibility at this stage of raising the 500k euros that would allow for the finalization of Tactilize’s development, in order to integrate our revenue streams and cover, at the very least, the need for working capital inherent to this coming sequence of monetization.

 

After having battled day and night with my teams in order to find a solution; after dozens of emails and hundred of hours of work to convince those who financed us to not, in an irrational manner in our opinion, brutally cease financing the structure, we could not help but observe the failure. We did not earn the pursuit of possible further funding from them for Tactilize, indeed, who have already taken financial risks for our sake; we are very grateful to them.

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We need 500k euros to save the company, out of a total of at least 1 to 1.5 million euros to finance the remaining development. For this amount, the company and/or its assets may, given the context, be taken away in whole or in part.

We will propose a capital increase,  which would make those who invest in it, the principal associates of Tactilize - and/or a disposal of assets (code, IP, database, Inc. …) for at least 500k euros.

We have an app that has already built a community of 165,000 loyal users, which is growing very quickly and we are unable to attract investors - why? Like other services (Twitter, Facebook, Instagram, Pinterest) we have invented a new use, and we built an audience before developing revenue. In full, the Series A Crunch…

Our promise? To reinvent the ensemble of publication, sharing, promotion, monitoring, and the sale of digital content in the era of tablets and the new screens to come, in a word, to transform the millions of iPads (and more) into “creative machines.”

Our strength? The fastest iPad application in the world to reach a quarter of a million downloads, “best iPad user acquisition” for Facebook, 1 to 10 new users/minute, a ranking of 4.5 in more than 100 countries, number 1 continuously in more than a dozen countries, and a veritably visionary and disruptive product.

You can add a business plan created with one of the most serious financial engineers in Paris to our strengths, which foresees gains of several millions from 2014, with lean and agile teams.

I am a fighter, a creator, an entrepreneur, and a self-taught son of a farmer who, penniless, dug his own path since he arrived from Tahiti. I was not familiar with the Internet bubble. But without a doubt, I know the current Series A Crunch better than you.

Tactilize will survive.

Are you in?

Would you like to invest? You can send me an email at: nicolas@tactilize.com

Tactilize - Real-Time Publishing on iPad from Tactilize on Vimeo.

Time is coming to share our data: @Tactilize takes off, and it’s awesome!
=> Share if you’re a proud Tactilize user:  http://www.tactilize.com/Tactilize/cards/10515 /-)

We’re APP OF THE DAY on @Appsfire !

GOD! We finally got the website we always dreamt of!

=> http://www.tactilize.com/ 

[any feedback? :)]

[blogpost] What if they decide to blog from the vault?

It is a question that I have mulled over for a decade — comparing the internet to a street: why do we blog in isolated roads rather than set ourselves up along highways? In other words, how we distribute (and sell!) the best of what is produced in the digital sphere?

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A blogger since 2005, I created my own company in 2008 in order to find a solution to what our colleagues call “the media crisis,” aka: the formidable destruction of market value that cultural actors, from the music industry to the film industry, as well those in the press and publishing have been experiencing since the prehistoric era of digital (1990-2010). This also correlates to an overabundance of wide-ranging offerings (the offer strategy)

At my small company, 22MarsSAS, which was created following the adventure of the PoliTIC-Show, we founded OWNI, Object Web Non Identifié (Unidentified Web Object), (the same month the iPad came out!) an open-sky laboratory dedicated to web publishing and data journalism (nb: I ceded OWNI to OWNI SAS, an independent company, in May, 2012).

In 2011, a member of our team won a Knight Foundation fellowship at Stanford University, while OWNI was the winner of the “world prize in journalistic excellence” (Washington DC) and was a finalist in South by Southwest’s start-up competition (Austin, Texas).

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It was at this time that an idea, which turned into a vision and then became the fundamental purpose of our company, began to take form: what if the best place for a blogger was simply a bank or a department store — places where money is exchanged? The only place where the financial transaction is the essence corresponding to the passage is…

The conclusion is shocking: the most efficient digital department store, the only “bank,” needed to activate both terminals and tactile services, is a giant: Apple. Furthermore, Apple only has one terminal dedicated to qualitative media content, the iPad. But…

• To date, there is no blogging solution. A simple, instantaneous and free publishing option optimized for its environment does not exist for iPad, at least not in a satisfactory manner;

• To date, there is no content consultation network truly edited and issued for the iPad experience to target this “rich” audience specific to Apple;

• Finally, no app or read/write platform allows integration of optimized ‘in app purchase’, the purchasing board.

Apple $

The RSS era is over, and with it ends the unsatisfactory implementation of web content onto the best tablet. The “hypercards” era is beginning, an era of social publishing in real time, of sharing and buying works in the spirit of “responding to touch and pinch”. 

Tactilize is the result of this vision: a start-up 100% focused on publishing, reading, and social consummation of media in the “post-url” era of tablets, dedicated to the most satisfactory user experience, the Apple tablet — the iPad.

With Tactilize you can create your own interactive cards, rich iPad screens organized in collections and categories that are redefined throughout their distribution, and share them with your favorite social networks.

For those who wish to monetize their creations, you can sell the best of your work within the Apple ecosystem — which is more than an application, more than a blog, and more than a card.

Tactilize will be available for free in the AppStore in a few weeks. Until then, we are coding, coding, coding.

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PS: For more information, you can make appointments, follow our blog, and / or meet us at Techcrunch Disrupt, San Francisco, from September 8 to 12, 2012. And by then, book your @Username /-)

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Nicolas Voisin is the CEO of Tactilize. He was the founder of the media company OWNI. This blogpost was originaly posted in french, on his own blog ‘dot app’.

[PR] OWNI and Tactilize become two independent companies

The General Assembly of 22Mars SAS held on Friday, May 25, 2012, ruled on the change of the company’s identity and approved its new development strategy. Thus, OWNI becomes an independent media company and 22Mars SAS becomes TACTILIZE SAS, a start-up, designing an innovative platform for creating iPad applications.


OWNI becomes an independent media company


OWNI (http://owni.fr) became today, an independent media company, OWNI SAS, whose presidency is henceforth entrusted to Didier Ades (ex: “Rue des Entrepreneurs”).
Guillaume Dasquié, Editor in Chief since June 2011 becomes OWNI’s Publications Manager. Endowed with a team of 20, of which 13 journalists and 3 are data-journalists, the pure player, “winner of the worldwide prize in journalistic excellence (ONA Washington 2010 and Boston 2011, “best online non-English news site”) consolidates its status as a news provider and an innovative journalistic leader in France.

Tactilize, an innovative platform publisher startup


In order to reflect the focus of 22Mars SAS on its publishing technology platform, 22Mars SAS becomes Tactilize from May 25, 2012.  Tactilize is the very first platform to enable the creation of high-end editorial content iPad applications, available online (http://tactilize.com) and user friendly.  Tactilize’s ambition is to become the technological and marketing response to the crisis of content monetization encountered by the media ecosystem and media content (notably text, photos, videos, music and data).

Tactilize, of which founding CEO Nicolas Voisin holds over 30% of capital, is currently organizing a fundraising to reinforce its shareholding and provide the company the means to match up its ambitions.

Nicolas Voisin said:

“In an exponentially growing App market, Tactilize is an innovative response to the considerable expectations of traditional media, offering an efficient media content publishing solution distributed through the App Store, thus allowing them to develop a supply strategy and create real added value.”

Contacts :
Nicolas Voisin, nicolas@tactilize.com

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