Tactiloft blog
The Instant Easy HyperCard Creation Platform.
Create and share interactive content for the iPad and the social web.
Download Tactilize via the AppStore
Search
The iPad Content Publishing Network
Find me on...
Tag Results
4 posts tagged tablet
Seen on the Tactilize iPad Application this week (+ More Cards shared to discover, here on Pinterest /-)
How people use tablets? 67% for web browsing. Time to offer a real native content experience!
[blogpost] What if they decide to blog from the vault?
It is a question that I have mulled over for a decade — comparing the internet to a street: why do we blog in isolated roads rather than set ourselves up along highways? In other words, how we distribute (and sell!) the best of what is produced in the digital sphere?
Apple F
A blogger since 2005, I created my own company in 2008 in order to find a solution to what our colleagues call “the media crisis,” aka: the formidable destruction of market value that cultural actors, from the music industry to the film industry, as well those in the press and publishing have been experiencing since the prehistoric era of digital (1990-2010). This also correlates to an overabundance of wide-ranging offerings (the offer strategy)
At my small company, 22MarsSAS, which was created following the adventure of the PoliTIC-Show, we founded OWNI, Object Web Non Identifié (Unidentified Web Object), (the same month the iPad came out!) an open-sky laboratory dedicated to web publishing and data journalism (nb: I ceded OWNI to OWNI SAS, an independent company, in May, 2012).
In 2011, a member of our team won a Knight Foundation fellowship at Stanford University, while OWNI was the winner of the “world prize in journalistic excellence” (Washington DC) and was a finalist in South by Southwest’s start-up competition (Austin, Texas).
Apple O
It was at this time that an idea, which turned into a vision and then became the fundamental purpose of our company, began to take form: what if the best place for a blogger was simply a bank or a department store — places where money is exchanged? The only place where the financial transaction is the essence corresponding to the passage is…
The conclusion is shocking: the most efficient digital department store, the only “bank,” needed to activate both terminals and tactile services, is a giant: Apple. Furthermore, Apple only has one terminal dedicated to qualitative media content, the iPad. But…
• To date, there is no blogging solution. A simple, instantaneous and free publishing option optimized for its environment does not exist for iPad, at least not in a satisfactory manner;
• To date, there is no content consultation network truly edited and issued for the iPad experience to target this “rich” audience specific to Apple;
• Finally, no app or read/write platform allows integration of optimized ‘in app purchase’, the purchasing board.
Apple $
The RSS era is over, and with it ends the unsatisfactory implementation of web content onto the best tablet. The “hypercards” era is beginning, an era of social publishing in real time, of sharing and buying works in the spirit of “responding to touch and pinch”.
Tactilize is the result of this vision: a start-up 100% focused on publishing, reading, and social consummation of media in the “post-url” era of tablets, dedicated to the most satisfactory user experience, the Apple tablet — the iPad.
With Tactilize you can create your own interactive cards, rich iPad screens organized in collections and categories that are redefined throughout their distribution, and share them with your favorite social networks.
For those who wish to monetize their creations, you can sell the best of your work within the Apple ecosystem — which is more than an application, more than a blog, and more than a card.
Tactilize will be available for free in the AppStore in a few weeks. Until then, we are coding, coding, coding.
-
PS: For more information, you can make appointments, follow our blog, and / or meet us at Techcrunch Disrupt, San Francisco, from September 8 to 12, 2012. And by then, book your @Username /-)
-
Nicolas Voisin is the CEO of Tactilize. He was the founder of the media company OWNI. This blogpost was originaly posted in french, on his own blog ‘dot app’.
Creativity at your Fingertips
On a Friday night in June, the 21st to be exact, we decided to offer you the chance to fully enter into the age of instant publishing on iPad, easily sharable, and free. We had been developing a tool accessible to everyone for more than 9 months. So why must we limit its use with a selective price?
Thanks to Tactilize you’ll soon be able to create your own interactive pages – made up of texts, images, video, sounds and buttons – on the iPad, for free. You no longer have to choose between photography, video, audio or text. All are available. We offer you 3,145,728 pixels to instantly express your creativity. More than in reality!
To sum up: Tactilize is a free iPad application, which will be available in the AppStore beginning in August, 2012 (in private beta). Tactilize allows discovering, sharing, buying, publishing, and selling all forms of editorial multimedia content (music, video, etc.) or any creative content, directly on the iPad, in a dedicated format offering an optimal experience.
Organized in pages (“cards”) and freely arrange in “collections” (groupings of cards), your works will be available to all Tactilize users, and shareable on the web (Twitter, Facebook, email, etc.)
Tactilze responds the three strong needs:
- An immersive navigation experience specifically designed for iPad.
Tactilize offers a navigation experience that is truly “native,” fluid, and developed specifically for iPad. It is a response to the “post-url” world, and to new “tactile” online navigation forms that do not rely only on clicking or scrolling, and which iPad users are fond of.
- A multiplication of cultural content in an enriched format.
In terms of cultural content, the AppStore offerings remain despairingly limited. However, the screen quality, reading comfort and optimal navigation experience that iPad offers are particularly adapted to cultural consumption. Tactilize paves the way for all content creators or holders to easily distribute their creations and materials to targeted iPad audiences, without any specialized technical knowledge, in a native format.
- A new way to share and to distribute quality content.
Tactilize allows any creator to publish his or her content and to share it, within the app, with all friends, without limits. And of course, you can also share your pages and collections on social networks (Facebook, Twitter, etc.). Instantly. Freely.
For professional needs, Tactilize enables artists as well as publishing and media professionals (books, music, cinema, press, TV, etc.) to interact with their public and then to commercialize their works as well as the ensemble of their content (special editions, photo-reports, video-concerts, filmographies, etc.) with Apple “in-app” purchases. Over 450 million accounts with pre-registered credit cards are already in the Apple ecosystem and 67 million households are equipped with the iPad, with an average expenditure of $16 to $20/month per user.
So that’s it. You know, our team created Tactilize because we were fed-up with simply being spectators on the iPad, fed-up with reading mostly web pages that were poorly adapted to the screen, and fed-up with not having solution to simply monetize the beautiful content we all deliver. So if you share this feeling, welcome to the new iPad content Network. Welcome to Tactilize.
=> Wanna be part of the first users? book your @username to get an invite & see you in august 2012: Tactilize will be available on the AppStore in a few weeks /-)
